

4 Min
Cookieless tracking: How to prepare for a web without cookies
Google Chrome disables third party cookies. However, even cookieless tracking offers opportunities to online advertisers, including contextual targeting.
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Google Chrome disables third party cookies. However, even cookieless tracking offers opportunities to online advertisers, including contextual targeting.
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What is the difference between the third party and first party cookies? Technically they are quite similar, but the difference lies in how they are used.
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TISAX® is a registered trademark of the ENX Association. DataGuard is not affiliated with the ENX Association. We provide consultation and support for the assessment on TISAX® only. The ENX Association does not take any responsibility for any content shown on DataGuard's website.