First Party Cookies

Cookieless tracking: How to prepare for a web without cookies

4 Min

Cookieless tracking: How to prepare for a web without cookies

Google Chrome disables third party cookies. However, even cookieless tracking offers opportunities to online advertisers, including contextual targeting.

Data protection: Third-party cookies vs. first-party cookies

What is the difference between the third party and first party cookies? Technically they are quite similar, but the difference lies in how they are used.

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TISAX^® is a registered trademark of the ENX Association. DataGuard is not affiliated with the ENX Association. We provide Software-as-a-Service and support for the assessment on TISAX^® only. The ENX Association does not take any responsibility for any content shown on DataGuard's website.

All data provided is for information only, based on internal estimates. This information is not indicative of KPIs, and is not given with any warranties or guarantees, expressly stated or implied in relation to accuracy and reliability.

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TISAX^® is a registered trademark of the ENX Association. DataGuard is not affiliated with the ENX Association. We provide consultation and support for the assessment on TISAX^® only. The ENX Association does not take any responsibility for any content shown on DataGuard's website.

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Contact Sales

See what DataGuard can do for you.

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Simplify compliance

Trusted by 4.000+ customers

Get to know DataGuard

Simplify compliance

Trusted by 4.000+ customers

Get to know DataGuard

Simplify compliance

Trusted by 4.000+ customers

Get to know DataGuard

Simplify compliance

Trusted by 4.000+ customers

Get to know DataGuard

Simplify compliance

Trusted by 4.000+ customers

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